Find the friction.
The workaround, repeated question, confusing handoff, or tiny annoyance is usually the clue.
My work sits between media, operations, strategy, and technology.
I like finding the hidden logic inside complicated ideas, making it clearer, and helping people move through it.
01 / THE THREAD
I work in media investment and operations at Publicis Media, where I lead people and help turn a lot of moving pieces, like audiences, markets, investment decisions, process, and execution, into work that feels understandable and manageable.
A lot of that instinct comes from needing to make implicit rules explicit. I want to understand what a system expects, where it breaks down, and how to make it easier to navigate.
Over time, I became just as interested in how the work happens as the work itself. Where does a decision stall? What gets repeated manually? What knowledge lives in one person’s head? What would make the right next step obvious to someone else?
That naturally pulled me toward workflow design. I map decision logic, prototype tools, and think about adoption as part of the system, not as an afterthought. The goal is rarely “use AI.” The goal is usually to make complicated work clearer, faster, or easier to trust.
Outside my day job, that same curiosity tends to turn into small experiments in movies, music, games, and whatever question I cannot stop trying to answer.
02 / HOW I WORK
The workaround, repeated question, confusing handoff, or tiny annoyance is usually the clue.
Before automating anything, I want to know what decision is actually being made and why.
A prototype can make an abstract process visible in a way another meeting or deck cannot.
A clever system is not finished until another person can understand it, trust it, and use it.
03 / ACCESSIBILITY
I’m interested in systems that do not require people to intuit the rules. Clear language, visible logic, and thoughtful defaults make work better for everyone.
04 / OFF THE CLOCK
My interests turn into little experiments, usually starting with curiosity, taste, and a question I cannot stop trying to answer.
See the experiments →